adj strategies is a Founder-Led branding agency for Seed-Series B CEOs.

We help early-stage founders accelerate their GTM with authentic content designed to generate demand and trust on autopilot.

Our clients are backed by top funds

TESTIMONIALS

“Working with Andrew and ADJ Strategies led to immediate impact within mere weeks and I recommend him to anyone looking to become a more authoritative thought leader in their industry.

The outcomes were tangible and measurable in the form of thousands of impressions and interactions...they helped me engage in constructive dialogue with a wide audience and led to an inflow of relevant qualified opportunities.”
— Tomer Diari
Gp, Aleph
Former gp, bessemer
“Love the voice you have in these posts. So much more engaging than the normal CEO stuff. I like that a lot.”
— head of community, Series A fintech client
“You nailed it. Great voice and a good balance of not being braggy while also talking about accomplishments and success.”
— head of GTM, Series A fintech client
“Andrew came highly recommended from some other work he did and we have been impressed. The Personal Brand & Content Strategy he did was engaging, targeted, bespoke and immediately practical.

He asked a lot of great questions to draw out the story, purpose, and meaning behind our work. Our engagement materially improved my content reach, visibility, and engagement, plus he created new and valuable connections for our network.

100% yes I would recommend him to others, and I already have!”
— barry marshall
Founder & CEO, p5
Former COO, JP MOrgan

Case Studies coming soon - stay tuned!

WHAT WE DO

Founder-Led branding for Seed-Series B CEOs

AUTHENTICITY

ADJ Strategies runs your founder-led branding strategy, production and distribution on autopilot.

What’s included:

  • Audit of existing social media presence

  • Comprehensive competitive analysis

  • Personal brand & content strategy for LinkedIn & X (Twitter)

  • Personal profile optimization for LinkedIn & X (Twitter)

  • Complete ICP Analysis

  • 90-Day content roadmap for your next GTM sprint

  • Monthly reporting & analytics

IDEAL for B2B SaaS startups to accelerate their GTM motion by building differentiated brand recognition, gaining visibility, attracting leads and boosting conversion.

Leadership

ADJ Strategies builds and executes your entire founder-led branding strategy to help you attract leads and become the go-to resource in your vertical.

What’s included:

Everything in Authenticity, plus:

  • Bi-weekly content interviews

  • Full “building in public” blueprint

  • Top-tier content strategist & content writer

  • Linkedin content production + distribution

  • X (Twitter) content production + distribution

  • Complete audit and social strategy build-out

  • Targeted networking and audience growth

Add-On Options:

  • Case Study Lead Magnets

  • Custom Onboarding Sequence

  • Custom Educational Email Course

*Capacity: 2 new clients per quarter only.

IDEAL for B2B SaaS startups to build a comprehensive 3-pronged content engine with social proof for CEOs to attract warm inbound leads, amplify visibility and become trusted thought leaders in their vertical.

WHO I AM

YES, THIS IS A ONE PERSON SHOP.

Andrew Jacobson is founder, CEO and founder-led brand builder at ADJ Strategies, a one-person agency dedicated to helping B2B CEOs build trust and attract leads by unlocking their unique knowledge, wisdom and experience.

Before starting ADJ Strategies in 2023, Andrew served as project and marketing manager with venture capitalist Michael Eisenberg and Aleph, a leading early-stage VC fund in Israel.

Previously he served as investment banking associate at KPMG M&A.

He graduated from Brandeis University in 2019 with Phi Beta Kappa honors, where he majored in Philosophy with minors in Business and Judaic Studies.

Follow Andrew on LinkedIn and X, where he is publicly building his one-person agency to $1 million in revenue.

LIMITED-TIME CONSULTING SESSIONS

Or maybe you ARE BUILDING A BUSINESS?

For a limited time, i am doing 1:1 consulting with ambitious people who want to build their own professional services business.

STARTING A PROFESSIONAL SERVICES BUSINESS IS NOT FOR EVERYONE.

But if you:

  • Are ambitious

  • Are really good at something that can help companies make money

  • Don’t need a boss to manage your time

  • Want to 3-4x your income (at least)

Then building a professional services business might be the right choice for you.

In these 1:1 coaching/consulting sessions, the focus is entirely on you—AMA-style (Ask Me Anything). Whether you're just starting out or looking to refine your business, here are some topics we can cover:

    • Identifying your Ideal Customer Profile (ICP)

    • Defining the problem you're solving and crafting the right solution

    • Creating your marketing strategy and messaging

    • "Niching down" to stand out in the market

    • Developing service offerings that scale

    • Finding the right price point to attract and convert clients

    • Positioning yourself as a trusted expert in your field

    • Crafting a narrative that resonates with your audience

    • Developing content that nurtures leads and converts them into clients

    • Implementing a system for consistent lead generation

    • Structuring your course to deliver value and establish authority

    • Using email as a tool to engage and nurture your audience

    • Optimizing your profile to attract the right audience

    • Crafting authentic top, middle and bottom-of-funnel content

    • Engaging with your network through thoughtful comments

    • Creating the right types of content for visibility and engagement

    • Developing a Direct Message (DM) strategy that works