Escape Competition Through Authenticity
We work with B2B founders, executives, and investors who have something worth saying and no time to say it. Every engagement starts with deep interviews: we extract your sharpest thinking, write it in your voice, and publish it consistently. The result is a presence that earns deals, hires, and trust.
We work with a small number of clients at a time, going deep on each one. We start by interviewing you, mapping your background, thesis, and point of view. Then we build the content, the positioning, and the narrative around what only you know. Think of us as your editorial thought partner and coach: we help you get past the cringe, find your genuine point of view, and build the habit of posting consistently. The goal is always the same: every word sounds exactly like you wrote it.
Interview-led LinkedIn content in your voice: content pillars, a posting calendar, and a weekly cadence that builds authority without asking for more than 30 minutes of your time.
The strategic narrative that makes you legible to the right people: vision, ICP, tone, taglines, and the founder story that earns attention before a meeting is scheduled.
The full brand playbook for founders who are the face of their company: competitive messaging, content architecture, channel strategy, and the through-line that connects everything you publish.
| Client | Story | Type |
|---|---|---|
| Civic media startup, Northeast | Building the subscription media brand where newsroom discipline meets reader loyalty. | Positioning |
| AI health platform, Series B | The conversational AI that answers the questions hospitals can't afford to staff for. | TL |
| SaaS monetization layer, Series A | Lets product teams ship pricing changes in a sprint cycle, not a quarter. | TL |
| Savings-first consumer fintech, Series A | Built around the idea that you should own what you buy before you buy it. | TL |
| Boutique B2B PR firm | Earns placements by matching story to journalist. No spray-and-pray pitching. | Positioning |
| Enterprise AI venture fund, $1B AUM | Investor content program for the team deploying one of the largest dedicated AI portfolios in the market. | TL |
| Early-stage VC, $850M fund, Israel | Investor thought leadership program for one of the country's most active early-stage funds, with a decade-plus track record backing B2B and fintech category leaders. | TL |
| Inclusive fintech, emerging markets | Bringing structured financial services to the consumers traditional banks haven't reached. | TL |
| Revenue management fintech | Finance infrastructure that gives teams real-time visibility into cash, contracts, and runway. | TL |
| Employee financial wellness platform | The benefit that helps workers track savings, pay down debt, and build net worth on a salary. | TL |
"Working with Andrew and ADJ Strategies led to immediate impact within mere weeks. The outcomes were tangible and measurable: it led to an inflow of relevant, qualified opportunities. I recommend him to anyone looking to become a more authoritative thought leader."
Tomer Diari, General Partner, Aleph ($850M fund)
"Andrew is the type of person you should be working with. His strategy is different. He understands how to build a brand the right way. Listen, I'm a cynical guy. I've gone down this route with people before. But the way Andrew thinks about positioning and brand-building is different: it's not just about ego, it's about real strategic value. He gets how this works."
Michael Hershfield, Founder and CEO, Accrue
Our clients are backed by firms including:
ADJ Strategies was founded by Andrew Jacobson, a writer who moved to Israel, learned investment banking at KPMG, and then spent years working directly with Michael Eisenberg at Aleph, one of Israel's leading early-stage funds.
What that experience taught him: the founders who win aren't always building the best product. They're the ones who can explain what they're doing and why it matters, to investors, customers, and candidates. Most don't. We fix that.
At any given time, we're working with a handful of clients. We go deep on each one. Our only standard: does this sound exactly like you wrote it?
Andrew Jacobson, Founder
We take on a small number of engagements at a time. If you're a founder, executive, or investor ready to build a presence that compounds, reach out.